Fundraiser Communication Guide

Social Media

Click one of the social media icons above to see tips, tricks, and sample posts to get you well on your way to mastering being a fundraising champion

Instagram Tips

Looking to harness the power of visual communication? Take advantage of the ability to communicate with potential supporters with impactful images and catchy captions.

Follow @mspca.angell on Instagram.

Connect your Instagram and Facebook accounts. Make sure that your Instagram posts are automatically posted on Facebook. Connecting Facebook and Instagram harnesses the power of both social media platforms at once and allows you to reach a wider audience.

Find powerful images. People-centric, positive images will help you draw in new followers. Focus on sharing images that speak to your organization’s mission and your target audience. Canva.com is a great way to take your own photographs or a stock image to the next level. If you want to include important dates, statistics, or quotes, Canva lets you add text right on top of the image as well as provides you with a suite of photo editing tools.

Socialize! Like other supporters’ posts, and consider re-sharing posts that stand out and speak to your cause. Showcasing the stories and individuals that propel the mission of MSPCA-Angell Giving Day will help you gain more followers, recognition, and traction in advance of MSPCA-Angell Giving Day.

Use #mspcagivingday, in addition to other creative hashtags. 2-3 hashtags per post is the sweet spot. Start with a branded or specific hashtag - like a tagline or fun phrase. Follow this with a broader hashtag tied to the cause (i.e., #spreadingthelove). Having a succession of hashtags helps with branding!

Create a regular schedule for posting. We recommend posting at least 2-3 times per week to stay in your followers' feeds! If you integrate your Instagram posts with Facebook, you’ll want to consider how your Instagram posts will fit in with your other scheduled Facebook posts. Consider making posts that show a chronological history of MSPCA-Angell, if applicable.

Have fun! Instagram is a really playful platform, and the perfect opportunity to let the unique personalities, humor, and convictions of MSPCA-Angell shine through your photos, captions, and hashtags! Instagram is a fantastic opportunity to relate to your supporters, showing them who you are and what you stand for.

Twitter Tips

Want to quickly engage donors and share information about your fundraising efforts? Twitter is instant and efficient!

Below you will find a few tips to help you have success.

Follow @mspcaangell’s Twitter account.

Tell your followers that you are fundraising for MSPCA-Angell Giving Day. Tell your followers about your experience with MSPCA-Angell begin to build a story around that. Use some of the suggested tweets provided below.

Use #hashtags and @handles. Whenever you share information include the @mspcaangell handle and #mspcagivingday to further spread the word. Show that you are a part of MSPCA-Angell Giving Day by using the hashtag in all of your tweets.

Don’t just follow! Become a part of the conversation. Let people know that you are out there and engaged. Respond to tweets like you are holding a conversation. You never know where this may lead.

Share pictures, videos and interesting content. Twitter is not just about your ‘words’. Pictures and videos draw people in, and sharing interesting articles about what you and others are doing shows that you are part of a community.

Tweet, retweet and tweet again (especially during MSPCA-Angell Giving Day)!

Sample Twitter Posts

  • Are you ready to be a part of MSPCA-Angell Giving Day? It’s a day to celebrate all the good going on for MSPCA-Angell! #mspcagivingday

  • Mark your calendars for March 21. It will be a day for everyone to support MSPCA-Angell Giving Day. You can find my fundraiser page at [LINK TO FUNDRAISER PAGE]! #mspcagivingday

  • On March 21, help us celebrate MSPCA-Angell Giving Day by supporting my fundraiser at [LINK TO FUNDRAISER PAGE]! #mspcagivingday

  • Get pumped for MSPCA-Angell Giving Day! Join the conversation by following @mspcaangell and retweeting any #mspcagivingday posts!

  • Get ready to get up and give for MSPCA-Angell Giving Day on March 21! Follow @mspcaangell to stay updated on the giving movement!

  • A little can go a long way when we get together and give together on March 21 for MSPCA-Angell Giving Day! [LINK TO FUNDRAISER PAGE] #mspcagivingday

Facebook Tips

Looking to get the word out with Facebook? This guide will help you get started and on the road to creating a successful strategy.

Below is a list of ways you can begin engaging your community for MSPCA-Angell Giving Day!

Talk it up! Post interesting information about MSPCA-Angell and share success stories and photos. Ask your followers questions to engage them in dialogue. Remember to keep posts brief! You don’t want to lose your audience by presenting lengthy updates.

Create a Facebook event. Invite your constituents to be part of MSPCA-Angell Giving Day so that they can be reminded as the day gets closer AND see who else is participating. Also, tell people to invite others. It doesn’t matter whether or not you are hosting an event onsite; the whole event is worth celebration!

Sample Facebook Posts

  • Save the date: MSPCA-Angell Giving Day is March 21! Visit mspcagivingday.org to find out more.

  • The real success of MSPCA-Angell Giving Day will not be how much money we raise but the tremendous impact those dollars will have when MSPCA-Angell puts them to work! Join the giving on March 21 at mspcagivingday.org.

  • Let’s show MSPCA-Angell that we are full of generosity! On March 21, help us celebrate MSPCA-Angell Giving Day and continue [EXPLANATION OF MISSION]

  • I'm so excited to support MSPCA-Angell Giving Day! You can support MSPCA-Angell by visiting my fundraiser page at [LINK TO FUNDRAISER PAGE] and donating on March 21.

  • On March 21, give where your heart is! To support my fundraiser for MSPCA-Angell Giving Day, go to [LINK TO FUNDRAISER PAGE].

Email Templates

Click the icon above to see sample emails to send to your network before, during, and after MSPCA-Angell Giving Day

You can use these email templates to reach out to your personal network and spread the word about your fundraiser. Just copy and paste the text below into your email client and add some personal flair to make it your own!


Before MSPCA-Angell Giving Day

Subject: Join me in Supporting MSPCA-Angell Giving Day

Hi [FIRST NAME],

I am excited to announce that I am supporting MSPCA-Angell during MSPCA-Angell Giving Day by taking on the role of fundraiser. Learn more about MSPCA-Angell Giving Day at mspcagivingday.org.

My fundraising will help MSPCA-Angell to [OBJECTIVE].

[YOUR STORY: Why are you fundraising? What impact has MSPCA-Angell had on you?]

Thank you for supporting me and MSPCA-Angell


During MSPCA-Angell Giving Day

Subject: MSPCA-Angell Giving Day is here - Support MSPCA-Angell

Hi [first_name],

TODAY is the day! It’s March 21, so the time to give is now. My goal is to raise $[YOUR FUNDRAISER GOAL] in support of MSPCA-Angell, but I can’t reach my goal alone.

Please join me in helping [NAME OF area YOU SUPPORT] to [OBJECTIVE OF area YOU SUPPORT] by visiting my fundraising page at: [FUNDRAISING PAGE LINK].

If you’ve already donated, thank you so much for your support! I hope you’ll consider sharing my fundraising page with your friends and family on social media to get the word out about MSPCA-Angell Giving Day!

Thank you!

Subject: Only a few more hours left to give!

Hi [first_name],

Can you believe MSPCA-Angell Giving Day is almost over? With [$ AMOUNT YOU’VE RAISED SO FAR] already raised for MSPCA-Angell, I am proud of my impact as fundraiser!

I am so thankful for the support of my community throughout this day - but the giving isn’t over yet! Visit my fundraising page at [FUNDRAISING PAGE LINK] and make a contribution to help me reach my goal.

You can also show your support by sharing my fundraising page with your friends and family on social media!

Thank you again!


After MSPCA-Angell Giving Day

Subject: Thank you

Hi [first_name],

Thank you so much for all of your support during MSPCA-Angell Giving Day. Because of you, I was able to raise $[AMOUNT RAISED IN YOUR FUNDRAISER] for MSPCA-Angell! Together, we made a difference.

You rock!